With the growth of digitalization and the massive transition to online, e-commerce has become a driver of key changes in the global economy. This article will present 5 possible ways to prepare your brand for international ecommerce.
What is ecommerce, and how does online trading work?
Ecommerce is financial or trade transactions carried out using networks and chains of global business processes associated with transactions. Today, e-commerce includes the electronic purchase or sale of goods through online services or via the Internet, mobile commerce, electronic funds transfers, supply chain management, Internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems.
Ecommerce is a constantly changing industry. Each year reveals new trends that, if properly implemented, will help your business grow and stay one step ahead of the competition. Today, technologies such as voice shopping, VR, and AI-enabled browsing are becoming a new reality and crucial in promoting online business and working with customers. 2022 is no exception and offers its adjustments. Some trends have been demonstrating their relevance for a long time, and others are just beginning to capture the ecommerce space.
5 Ways to prepare the brand for international ecommerce
Whatever ups and downs you’re going through this year, remember that the international e-commerce market is booming right now, getting bigger and more diverse than ever before. If you want your brand to be successful, you need to follow worldwide trends: that is why we want to present a complete overview of 5 ways to prepare your brand for international ecommerce.
- Artificial intelligence (AI)
E-commerce is heading towards personalization: through smart search and selection of products, personal recommendations, online stylists, and other tools. AI will be able to analyze all your purchases and preferences, making personal recommendations based on your characteristics. Grocery chains are already implementing the selection of goods based on genetic tests and basic medical indicators.
- Social networks
More and more people are shopping through social networks due to their rapid development. Social networks have become more than just advertising channels, and people can now conveniently and quickly purchase products on the most popular platforms they use daily. Facebook, Instagram, Twitter, and Pinterest have already implemented the ability to use product catalogs, which significantly increased online sales.
- Voice commerce
Voice shopping continues to gain popularity in the world. Users started using the voice assistant feature in shopping back in 2017. It is expected that by 2023 the number of buyers using this feature will increase by 55% (US data).
- Instant delivery is not just a nice bonus, but a competitive advantage
Delivery of goods is one of the key processes in e-commerce, which should be given special attention. According to statistics, 45% of customers refuse to purchase due to an inconvenient or too long delivery method. If you don’t offer expedited shipping yet, it’s time to look for services that will make it easier.
- Augmented reality
Artificial intelligence in the augmented reality format in the future will act as an online consultant to help in the selection of goods, giving individual recommendations. With the help of AR, the client can try on and explore the product and understand how the product will look on them even before buying it (virtual fitting of clothes and shoes, accessories using masks). Also, this will solve the problem with the visualization of goods when the client cannot see and evaluate the actual size or some characteristics of the goods.